Signage formed by found objects in the BoomTown lobby. Photos by Landon Neil Phillips.

Problem: BoomTown had recently moved into a very open, minimal space and wanted something in the lobby that both welcomed visitors and showcased their quirky office culture.

How we solved it: BoomTown develops real estate software, so we proposed entry signage featuring their logo and playing off their branding, made up of all the items that make a house a home. As a fun twist, many of the objects found on the walls were donated by the employees themselves. The bright, colorful feature walls act as an engaging I-Spy game, an interesting conversation starter, and a bold work of art.