Imagination Station

A comprehensive branding suite for Imagination Station: where your destination is up to you!

Hand-drawn typography and bespoke illustrations create a playful, fresh identity for this iconic Spartanburg, SC toy store. We developed their logo, brand marks, social content, website design, printed collateral, merchandise, custom signage, and more. Their 30 whimsical critter mascots? Each one has a name and a personality to match.

We also designed and installed the interior of their new location—including custom lighting fixtures and immersive details that bring the brand’s spirit to life in every corner.