Imagination Station

Turnkey interior design and comprehensive branding for Imagination Station — where your destination is up to you! This iconic Spartanburg, SC toy store remains one of our favorite projects to date.

Our immersive interior design services included project management and interactive, kid-focused art installations. From layout to lighting, we created custom retail displays (fabricated by TTS Studios), in-house 3D signage and art, and a hands-on play area featuring custom-printed upholstery.

The branding suite featured hand-drawn typography, bespoke illustrations, a new logo, secondary marks, website design, printed collateral, and signage. We even developed 30 whimsical critter mascots — each with a name and personality of their own.